Ready for the Holidays? Sam's Technology Articles is More Than Just Articles

December 4, 2022

Do you have trouble getting technology to work for you? Never know where to click next on Google Slides? Total frustrated because the technology that is supposed to make things easier actually makes them harder? Not only that but takes up more time than you have. You know the time that you were going to use for holiday shopping.

If this is you, I have a website that will help you out on both fronts, Sam’s Technology Articles.

Sam’s Technology Articles is a pro-bono client I’ve given some advice. Sam is my next-door neighbor and is currently in second grade.

Just in time for the holidays. Sam’s Technology Articles, a whole lot more than technology “how to”.

Sam’s Technology Articles is an online resource for “how to” articles and videos for technology and offers great gifts for the whole family! Gifts like digital prints and books authored by Sam himself.

On a side note, Sam had a great Halloween costume dressing up like Steve Jobs! Sam let us know all the grown-ups “got it” but he had to explain it to the other kids.

Marketers Get These Done: A SEO Checklist for Onsite Video

September 13, 2021

A SEO checklist to get your videos optimized for SEO. You don’t need to know everything here, you just need to make sure it gets done.

Adobe Analytics: What is the Difference Between Visitors, Visits and Pageviews?

August 2, 2021

Marketers often seem to be challenged with keeping straight the differences between Unique Visitors, Visits and Pageviews when it comes to Adobe Analytics. In this article, I use a simple analogy to bricks-and-mortar stores that explains what they are in an easy and memorable fashion.

Website Accessibility: A Primer to the Landscape for Marketers

November 2, 2019

With a lot of moving parts and some confusion in the general landscape of website accessibility, I’ve assembled a primer for the digital marketer. In this article, I cover what the Americans with Disabilities Act (ADA) is, what the ADA is not, lawsuits about websites driven by the ADA, website accessibility standards (WCAG) and international accessibility standards.

Personalization Added to SMS Text Scammers Bag of Tricks

June 28, 2019

Scammers conducting Smishing (SMS phishing) got a little craftier recently, personalizing their texts, and it’s something you should be on the outlook for.

Brand Marketer's Cocktail

May 3, 2019

Excellent presentation by Digital Asset Management expert Theresa Regli at Sitecore’s Content Hub VIP session this week. She mixes a mean Marketing Cocktail, shaken not stirred.

Virtual Food Drive 2018-2019 Glen Ridge Women's Club.png

Virtual Food Drive 2018-2019 Sponsored by Glen Ridge Women’s Club

November 18, 2018

The Glen Ridge Women’s Club 2018-2019 virtual food drive needs your help.

Book Review: Building Digital Culture A practical guide to successful digital transformation

November 7, 2018

Practical and useful information on how to accomplish your transformation goals

Funniest Scam Email Ever…With a Lesson

November 3, 2018

This is the funniest 419 scam email ever. I hope no one reading it here would fall for it. But just because this one is ludicrous don’t think you can’t be fooled. The sophistication of email scammers and other criminals (ransom, blackmail etc) is growing daily. We need to be true stewards of security and think before we click or act with email both in the in the office and at home.

Dr. Kai-Fu Lee speaking about his new book, AI Super-Powers China Silicon Valley and the New World Order, at www.Company.co October 5, 2018 — Dr. Kai-Fu Lee speaking about his new book, *AI Super-Powers China Silicon Valley and the New World Order*, at www.Company.co October 5, 2018

Top Three Things to Evaluate When Looking to Work for an Artificial Intelligence Start Up

October 17, 2018

Dr. Kai-Fu Lee one of the world’s most respected experts on artificial intelligence, reveals the top three criteria you should evaluate when looking to go to work for an artificial intelligence start up.

Is voice shopping the next big e-commerce thing?

July 10, 2018

I came across a survey while reading Ecommerce Times last week asking “is voice shopping the next big thing?” I was surprised when I took a look at the results.

Digital Transformation: What exactly is this anyhow?

October 1, 2017

The term digital transformation has all the telltale signs of being another business buzz term and the number of ways to define digital transformation is only limited by the number of people you ask.

So exactly what is digital transformation?

Three Types of Learning That Artificial Intelligence (AI) Does

December 18, 2016

Artifical intelligence learns in three ways. Find out what they are.

Defeating Banner Blindness without Online Retargeting

December 11, 2016

Banner blindness is real and retargeting as an unintended collateral side effect defeated it. Banner blindness in the physical world it can also be defeated using the same principle.

Google Analytics: The Gap Between Direct Traffic and Reality Bigger than Thought

December 9, 2016

Part of the Learn a New Thing Every Day Series

Direct Traffic in web analytics has historically been defined as traffic that came to your site by either typing your URL into the browser’s Address Bar or by clicking on a bookmark the user had already set into their browser.

However in Google Analytics that's not always the case and it's happening in more ways then you may know.

Learn a New Thing Every Day #1

December 7, 2016

Learn a New Thing Every Day #1

We’ve all been told that you should always try to learn a new thing every day. In fact in some circles learning a new thing every day equates to a successful day.

So what did I learn today?

Intel’s In-App Mobile Ad Gets the Job Done

December 3, 2016

Recently came across an In-App advertisement from Intel while reading an article on the BBC news app.

This advertisement is notable as it overcame many obstacles and achieved at least one of its (presumed) objectives: awareness. Intel successfully got me to stop, engage and become aware.

Here’s how they succeeded.

Mobile Advertisment Hall of Shame

November 19, 2016

Here are just a few of the bad mobile advertisements I've come across. Privacy and poor user experience are driving the adoption of ad blockers. As an industry we need to get better on both fronts.

Codebreaker Season 2 Begins November 16, 2016

November 16, 2016

Codebreaker, a joint podcast production of NPR’s MarketPlace Tech and TechInsider returned for a second season on November 16th. If this season is anything like last year’s inaugural season we should be in for some really insightful deep dive technology stories. Read more to find out how to download

Glen Ridge Women’s Club Virtual Food Drive 2016-2017

November 16, 2016

"Did you know that when you make a donation to charity, your brain acts in a similar way to when you are having sex or eating chocolate? It’s true.”